Best PPC management company in Ahmedabad
PAY PER CLICK ADVERTISING
PPC Plans that are Strategically Designed to Help Your Brand Win!
Anyone can create ads; but what separates novices from experts is whether the ads are able to generate profits or not. We are proficient in PPC, and have the expertise you need to convert your ads into sales.
Digioptimo is best PPC campaign management services company in ahmedabad. our package includes detailed reporting and analysis for campaign evaluation and improvement. partner with us for expert PPC campaigns to elevate your business.
Google Adwords (Pay Per Click advertising) is a highly effective method of driving traffic to your website, delivering immediate results.
Digioptimo is one of the best PPC management company in Ahmedabad,
Delivering world-class services that include:
Google Ads Management
Execute cost-effective Google ads campaigns for your brand by our all-rounder PPC ads experts, get maximum results and save costs for hiring another full-time employee
Social Media Campaigns
Run paid campaigns on the social media platforms your target audience use mostly by applying our smart yet prudent strategies and drive expected actions instantly
Display Ads Management
Target specifically your interested viewers or potential customers and present your ads only to them, thereby get optimum possibilities for lead generation, conversion and sales
Remarketing Campaigns
Improve ROI and boost conversions by utilizing our innovative techniques for remarketing and retargeting campaigns to follow up people who have already visited your website
Frequently Asked Questions
What Is PPC (Pay-Per-Click) Marketing?
Pay-per-click marketing or what is popularly known as PPC is a Search Engine Marketing channel where the advertiser pays only when the advertisement is clicked, against the impression it creates. While Google, Bing, Facebook are search engines/sites the most popular destinations for PPC ad placements, PPC marketing can be extended to any blogs or influencer web pages as well. The most important feature of the PPC channel is that advertisers have access to a a targeted audience - where their brand, service or product is placed as an advertisement to an audience based on specific keywords or behaviour.
What are the types of PPC ads?
While many PPC ads appear in search engine results some of them do not. Pay-per-click ads can be broadly classified into three types: Graphic Advertisements A graphic advertisement involves a format which has an element involving an image or a motion graphic. PPC platforms which cater to these type of ads usually have specifications wrt the size or quality of graphic content provided for the advert. These ads are placed strategically when the target visits one of the many websites. Text Advertisements A text ad is written composition of content advertised on a platform. These ads have word limits and are triggered most commonly through a search engine.Keywords and text placement play a huge role in how ads are selected, and that is where expertise comes in. Shopping Advertisements Like the name suggests, a shopping ad is the result that appears when the user queries specifically to shop for a particular product or service. Since over 50% of even offline shopping begins with a search query today, it is vital that shopping ads be a part of your PPC campaign.
What are the Major PPC Platforms?
While there are innumerable platforms that offer PPC advertisement placement,the following three are the most popular: Google Adwords Google Ads is the most popular and is Google’s very own PPC advertising platform. Google offers pay-per-click advertising on its Search Engine and partner sites like YouTube, for both image and text advertising and also video advertising on YouTube. Microsoft Advertising or Bing AdsMicrosoft Advertising which was earlier know as Bing Ads is Microsoft’s PPC advertising platform. The platform offers pay-per-click advertising on its search engine Bing.com and partner sites like Yahoo.com and MSN. It also offers advertising on Microsoft-owned websites. Amazon Advertising Amazon Advertising is the newest and also the fastest-emerging PPC platform with a focus on e-commerce retailers. Amazon helps advertisers in creating targeted commerce related display friendly PPC ads, that direct the target to the specific amazon store page.
What Is A PPC Company?
PPC company stands for pay-per-click company. It is an industry term used to describe a digital marketing online advertising company. Pay-per-click is an advertising model where you pay for the click as the main frame of payment to the ad network. While that is the case, most PPC companies also offer many other online advertising models. Some of which would be cost per impression, cost per view and more. PPC company is an older term still used because pay per click is still the main model used and it was the first.
How Are PPC Advertising Companies Priced?
PPC companies offer a variety of pricing models. Some charge one flat fee, others charge by how much your are spending and others charge based on performance. There are pros and cons to all these models. The most common model is a flat fee and then percentage of ad spend. For example, the flat fee could be $3,000 a month and the percentage could be 5% of ad spend.
How Does PPC Bidding Work?
PPC bidding is all based on an auction. When an advertiser places a bid, the ad network will weigh that against all other advertisers bids. The ad network will also look at the quality of the ad, the landing page and more to determine the final cost per click.
Is PPC Marketing right for my Business?
If you have a product or service, and a website, then you should definitely consider PPC. PPC can be a valuable traffic booster that gives your website the right instant perk it needs. That said, just because you have a website, PPC engagement is not a right of passage.
We strongly recommend you get in touch with our experts who will rightly advise the right channel for digital marketing, of which PPC is one of the tools.
A few things you have to keep in mind before embarking on a PPC marketing campaign are:
What is your budget? Remember that the moment you stop spending PPC stops producing. So it is very important that you keep your budget, advertising mix, and risk capacity in mind.
What is your digital goal? Is it conversion, or hits or brand positioning? PPC is a very effective tool for responsive advertising. But it has to be balanced with well researched, good SEO optimisation for best results.
What are the probable results of PPC Marketing?
We can list the results of PPC marketing as Nimble: PPC is very dynamic, and so we have performance data almost instantly to help make any adjustments if it is observed that we don’t have the desired result. Precise: PPC focuses with razor sharp precision and targets the right audience, so the results are guaranteed. This is particularly useful in e-commerce and shopping based websites. Speed: PPC is one of the fastest digital marketing channels on board today, and promises to deliver instant result. Metrics: Conversion tracking can be measured, and you can see the result of your ROI statistics immediately.
What should I be aware of whilst stepping into PPC ads? Is there something I need to be wary of?
Yes. PPC marketing like every other marketing tool is not an elixir. It has to be used in the right amount, in the right mix with other tools, at the right places which a good PPC ads company can only tell you after careful analysis of your current standing. You need to keep the following factors in mind: Cost: PPC marketing is simple. As long as you keep pumping in money, it will produce results. Also, some ad placements can be very expensive. Choosing the right placement is therefore very important. Revenue leakage: PPC platforms follow a certain technique/algorithm, which means your precious revenue could be going waste without even your knowledge. Search volumes: PPC ads, on search engines depends on serach volumes amongst many other things. If the user doesn’t key in the keyword in your ad, your ad will simply not appear.
Which PPC ads should I invest in?
The type of PPC ads you spend your marketing budget on depends on your digital marketing strategy. You need to keep your focus on conversion goals and budget while zeroing down on the platform and number of ads you want your product/service/brand to feature on.
Can I Do PPC Myself Instead Of A PPC Management And Advertising Company?
It is not advised to do pay per click yourself. It is a highly complicated field that requires strong math and analytical skill. Most first time advertisers make mistakes that cost them more than they would spend with a company.
What Is Remarketing?
Remarketing is a process for advertising where an individual is cookied while visiting a website. When they leave. ads are served to them around the web. This is a powerful way to generate sales from qualified customers.
What Companies Use PPC?
PPC companies are used by most mid to large businesses. Google has become a 134 billion dollar company and is only growing in 2020 due the impact their advertising methods have had on businesses. PPC is used by businesses in almost every field. Especially with Facebook, Linkedin, Spatchat and more being added to the mix.
